BRANDING

Brand Strategy & Identity Design

Define your positioning, messaging, colours and typography so customers recognise your business across its website and marketing.

Discuss your project ↗
BRAND STRATEGY & IDENTITY

Give people a reason to choose you.

Clarify what your business stands for and how it should be recognised. We turn positioning and messaging into a visual identity that stays consistent across your touchpoints.

THE POSITION

Outdoor spaces.
Thoughtfully considered.

f.fieldworkLANDSCAPES WITH PURPOSE
ROOM TO
GROW.FIELDWORK
f.GARDENS WITH PURPOSE

ORIGINAL STUDIO EXAMPLE / SELECT A STEP TO EXPLORE

HOW IT WORKS
01Find the position↗

Agree who you serve, what you offer and the difference your audience should understand.

02Shape the identity↗

Connect colour, type and visual direction to that positioning, then refine the chosen route.

03Connect the touchpoints↗

Apply the identity across the website, social presence and business materials.

A good fitFor new businesses, repositioning projects or brands that feel inconsistent.

WHAT WE CAN DELIVER
  • Positioning and audience direction
  • Messaging and tone of voice
  • Colour, typography and visual identity
  • Practical brand guidelines
YOUR NEXT STEPExplore branding packages ↗Discuss branding ↗

FIELDWORK is an original studio concept. The example is not a client identity or evidence of commercial results.

An original Fieldwork brand concept: embossed stationery, forest-green linen and brass on charcoal stone
FROM A MARK TO A WORLD

Every detail.
The same idea.

A brand is more than a logo. Colour, typography, materials and tone should feel like they belong together—from your first impression to your next campaign.

Explore brand identityFIELDWORK / ORIGINAL STUDIO EXPLORATION
ONE-TIME PROJECT / STARTING FEES

Brand strategy & identity

A coherent position, visual language and message for your next stage of business.

ONE-TIME PROJECT

Brand Clarity

Clarify what makes you relevant.

From$500one time
  • Discovery workshop
  • Audience and competitor review
  • Positioning statement
  • Messaging and tone outline
Discuss this package ↗
ONE-TIME PROJECT

Brand Identity

Turn strategy into a visual system.

From$1,200one time
  • Brand Clarity deliverables
  • Logo system and colour palette
  • Typography and design direction
  • Up to 12-page brand guide
Discuss this package ↗
ONE-TIME PROJECT

Brand Launch

Bring the identity into the world.

From$2,200one time
  • Brand Identity deliverables
  • 6 launch graphic assets
  • Website messaging outline
  • Brand handover session
Discuss this package ↗

Research uses client input and available market information. Paid research, website builds, printing, photography and campaign media spend are excluded.

Explore brand strategy & identity →
PLAN YOUR PROJECT

Choosing brand strategy & identity design

Define your positioning, messaging, colours and typography so customers recognise your business across its website and marketing.

What is the difference between branding and logo design?

A logo is one identifying mark. Branding also defines who you serve, how you explain your offer and how your materials look and sound. Choose a brand project when the wider direction needs work; choose logo design when that direction is already clear.

What do we receive at handover?

Your proposal defines the identity files, colour and typography guidance, messaging and example applications. Confirm editable formats, font licensing, revision rounds and any templates before work starts.

Compare the package scopes and starting prices, or discuss your brand strategy & identity design project. Final deliverables, revisions, timing and third-party costs are confirmed in your proposal.

Related service: Standalone logo design services.